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Are Your Finances in Order? Hierarchy of Financial Priorities

May 2, 2023 by Ann Covington-Alsina

You may have heard about a sociologist named Abraham Maslow, and his Hierarchy of Needs. Put simply, he said you have to have your physiological needs (food, water, air) met before you can move up to safety needs (resources, employment, shelter).  These continue to build to self-actualization, the desire to be the most that you can be.  

At CovingtonAlsina, we have a similar concept, our Hierarchy of Financial Priorities.  We use this to develop financial plans and prioritize goals for families and individuals.

At the very base is your will and legal documents. These include a Power of Attorney and your Medical Directive.  If you have minor children, your will appoints a guardian for them if something happens to you. 

The next step up is cash flow. While the primary goal is to spend less than you make, this is also the step to look at spending patterns and budgets.  If your income fluctuates due to commissions or bonuses, you may have different needs than someone with a steady paycheck.

After cash flow we look at emergency savings.  The ideal is to have at least enough to cover six months of living expenses.  But how you build that and where you keep it are an important part of your plan.

We follow this with asset protection, which is just a fancy way of saying insurance coverage. Home or renter’s insurance, auto liability coverage, life and disability insurance, your health insurance plan, and possibly Long-Term Care insurance. Each of these can help if your plan takes an unexpected detour.

Next up is retirement savings.  This can include your employer-sponsored plan such as a 401(k), SIMPLE, TSP, or 403(B).  Outside of that you may have an IRA or just a taxable investment account.  Rental real estate also impacts retirement plans.

After retirement comes other goals, such as paying for college, or buying a boat or second home.  When it comes to college, remember this step comes after retirement.  There are no student loans, Pell grants, or work study programs for retirement; in other words, put the oxygen mask on yourself first. 

The final step, if we’ve done everything else well, is your estate and any philanthropic goals. How do we transition your wealth to the next generation, or leave a legacy in the community?  

Across every step are taxes, and how we can best minimize that impact. Things like where we save, how we pay for insurance, and retirement accounts are all affected by taxes. 

Ann C. Alsina, CFP®, CPWA®

We’ll dive into each of these over the next few columns, but feel free to reach out any time with questions to info@covingtonalsina.com. 

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Start an emergency fundEmergency! Your Hidden Savings woman covering paper familyLife Insurance: Is Your Family Covered? Where Do Your Assets Go When You’re Gone? Will You Taper Before You Retire?
Category: CommunityTag: Finance, hierarchy See all posts by Ann Covington-Alsina

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💛❤️🖤 We are so proud of community supporter Youth Chorus of Annapolis - where young voices find their power!

💛❤️🖤 Youth Chorus of Annapolis empowers school-aged singers (grades 1–12) right here in Annapolis with high-quality choral education, unforgettable performances, and a community where kids grow in confidence, creativity, and friendship.

💛❤️🖤 From the Training Chorus for little ones in grades 1–5, to the Treble Chorus 🎼, all the way up to the Chamber Singers for high schoolers - YCA has a place for every young vocalist!

⏰ AUDITIONS ARE COMING UP

Auditions by appointment and can be scheduled directly on the Youth Chorus of Annapolis website. youthchorusofannapolis.org

📅 June 30, 2026 & July 28, 2026
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💛❤️🖤 This is YOUR kid's moment to shine! Whether they're a first-time singer or a seasoned performer, Youth Chorus of Annapolis wants to hear them. Spots are limited, so mark your calendars NOW! 🗓️

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